Stouffer’s wanted to energize their brand by rethinking how they set the table for their consumers.
Where once the promise of opening a box of Stouffer’s Frozen Meals only guaranteed quality ingredients, it now also offered an experience of comfort, warmth, and belonging for the whole family.
We dialed up the playfulness of the brand voice, offering Stouffer’s a chance to connect with consumers at the dinner table on a deeper level.
We also gave the brand a fresh taste, using large, bold cross-sections of their food as the hero, garnished with RTBs with a hint of humor.
The campaign opened up broader marketing strategies that encouraged playing with your food.
On Father's Day, we launched a digital video and holiday cards centered around dad jokes about food.
We also were the first Nestlé product to venture into ecommerce with the launch of the Comfy & Co. merch store.
Our lasagna fanny pack was promoted on The Drew Barrymore Show. We got millions of impressions thanks to her love for belt bags.