Allwell wanted to redefine their brand as big, bold and honest. In doing so, the main objective was to make Medicare understandable and accessible.
Here’s the pain point: medical coverage can be complicated. So we designed a user experience that transformed dense material into digestible info.
To humanize the experience, it was built on three guiding principles: empathy, simplicity and transparency.
Every interaction was thoughtfully crafted to make the customer journey intuitive and easy to follow.
To anticipate consumer needs, we proposed the use of AI to guide prospects through the Medicare enrollment process.